Travis Tae Oh

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1712-6596

Yeshiva University

Publications

• New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research — Journal of Marketing 2025
• A Liberating-Engagement Theory of Consumer Fun — Journal of Consumer Research 2022
• Preregistration Is Neither Sufficient nor Necessary for Good Science — Journal of Consumer Psychology 2021
• On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science: A Comment on Simmons et al.’s Perspective on Pre-registration — Journal of Consumer Psychology 2021