Tripat Gill

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9839-4113

Wilfrid Laurier University

Publications

• The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India — Journal of Marketing Research 2026
• Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality — Journal of Consumer Research 2020
• Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products — Journal of Marketing Research 2015
• Convergent Products: What Functionalities Add More Value to the Base? — Journal of Marketing 2008
• Errata — Journal of Consumer Psychology 2007
• What is aLeather Ironor aBird Phone?Using Conceptual Combinations to Generate and Understand New Product Concepts — Journal of Consumer Psychology 2007