Twedt, Dik Warren

28 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• A Marketing Strategy for Marketing Knowledge—Or how to Publish and Prosper — Journal of Marketing 1977
• How to Plan New Products, Improve Old Ones, and Create Better Advertising — Journal of Marketing 1969
• Toward a Single System of Standard Geographic Units — Journal of Marketing 1968
• How is Sales Income Allocated to Marketing Services? — Journal of Marketing 1968
• How Much Value Can be Added through Packaging? — Journal of Marketing 1968
• The Current Marketing Question: How Does Brand Awareness-Attitude Affect Marketing Strategy? — Journal of Marketing 1967
• Is the Talent Pool for Marketing Managers Drying Up? — Journal of Marketing 1967
• What Effect Will the “Fair Packaging and Labeling Act” Have on Marketing Practices? — Journal of Marketing 1967
• What is a “Convenient Food”? — Journal of Marketing 1967
• What about other Sources of Sampling Error? — Journal of Marketing 1966
• What Time Allocation is Most Productive for Sales Managers? — Journal of Marketing 1966
• Is an “Audit Bureau of Interviews” Needed Now? — Journal of Marketing 1966
• What is the “Return on Investment” in Marketing Research? — Journal of Marketing 1966
• Does the “9 Fixation” in Retail Pricing Really Promote Sales? — Journal of Marketing 1965
• Urgently Needed: A Standard Geographic Unit — Journal of Marketing 1965
• How Can the Advertising Dollar Work Harder? — Journal of Marketing 1965
• The Current Marketing Question: How Long does it Take to Introduce New Products? — Journal of Marketing 1965
• What about the Relationships among Sales, Advertising, and Earnings? — Journal of Marketing 1964
• How Stable Are Advertiser-Advertising Agency Relationships? — Journal of Marketing 1964
• How Can the Marketing Man Market Himself? — Journal of Marketing 1964
• How Important to Marketing Strategy is the “Heavy User”? — Journal of Marketing 1964
• Why a Marketing Research Code of Ethics? — Journal of Marketing 1963
• A Cash Register Test of Sales Effectiveness — Journal of Marketing 1962
• The American Marketing Association in 1960 — Journal of Marketing 1961
• Who is the AMA? — Journal of Marketing 1956
• Book Review: Clinical versus Statistical Prediction — Journal of Marketing 1956
• Book Review: The Language of Dynamic Psychology as Related to Motivation Research — Journal of Marketing 1955
• A Convenient Recording Matrix for Planning the Tabulation Schedule — Journal of Marketing 1955