U. N. Umesh

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0725-0160

Washington State University, Vancouver, WA, 98686, USA

Publications

• On the significance of statistically insignificant results in consumer behavior experiments — Journal of the Academy of Marketing Science 2018
• Type IV error in marketing research: The investigation of ANOVA interactions — Journal of the Academy of Marketing Science 1996
• Antecedents of the Attraction Effect: An Information-Processing Approach — Journal of Marketing Research 1993
• Transferability of Preference Models across Segments and Geographic Areas — Journal of Marketing 1987
• Book Review: Randomized Response: A Method for Sensitive Surveys — Journal of Marketing Research 1987