Uma Karmarkar

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0547-5243

Rady School of Management & School of Global Policy and Strategy, University of California San Diego, La Jolla, California, USA

Publications

• Reconsidering the path for neural and physiological methods in consumer psychology — Journal of Consumer Psychology 2024
• Asymmetric Effects of Favorable and Unfavorable Information on Decision Making Under Ambiguity — Management Science 2016
• BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment — Journal of Marketing 2015
• Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making — Journal of Marketing Research 2015
• Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion — Journal of Consumer Research 2010