Unnati Narang

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5476-3052

University of Illinois at Urbana-Champaign

Publications

• How E-Scooters Impact Shared Mobility and Consumer Safety — Journal of Marketing 2026
• Cross-Channel Effects of Failure in a Retailer's Mobile App — Journal of Marketing Research 2025
• The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion — Journal of Marketing Research 2023
• The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms — Journal of Marketing Research 2022
• Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda — Journal of the Academy of Marketing Science 2020
• Mobile App Introduction and Online and Offline Purchases and Product Returns — Marketing Science 2019