Upender Subramanian

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5686-2895

Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

Publications

• Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms — Marketing Science 2026
• Retail Buyer and Manufacturer Influence — Management Science 2024
• Editorial: Next Steps forFrontiers in Marketing Science — Marketing Science 2022
• Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication? — Management Science 2022
• The Informational Role of Buyback Contracts — Management Science 2021
• Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives — Management Science 2019
• Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness? — Management Science 2018
• Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites — Management Science 2016
• The Strategic Value of High-Cost Customers — Management Science 2014
• Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis — Marketing Science 2013
• Competitive Consequences of Using a Category Captain — Management Science 2010