Uzma Khan

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7090-7810

Publications

• Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes — Journal of Consumer Research 2025
• Brand loyalty in the face of stockouts — Journal of the Academy of Marketing Science 2024
• It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior — Journal of Consumer Research 2022
• Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation — Journal of Consumer Research 2017
• The Effect of Self-Control on the Construction of Risk Perceptions — Management Science 2015
• Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty — Journal of Marketing Research 2013
• Inviting questions — Journal of Consumer Psychology 2012
• When Trade-Offs Matter: The Effect of Choice Construal on Context Effects — Journal of Marketing Research 2011
• Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles — Journal of Marketing Research 2010
• Lusting While Loathing — Psychological Science 2010
• The Shopping Momentum Effect — Journal of Marketing Research 2007
• Licensing Effect in Consumer Choice — Journal of Marketing Research 2006