V. Srinivasan

53 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4755-0910

Graduate School of Business, Stanford University

Publications

• Adaptive Self-Explication of Multiattribute Preferences — Journal of Marketing Research 2011
• A Hidden Markov Model of Customer Relationship Dynamics — Marketing Science 2008 (name-matched, not ORCID-linked)
• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources — Management Science 2005
• Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects — Journal of Marketing Research 2004
• Alternative Models for Capturing the Compromise Effect — Journal of Marketing Research 2004
• How Much Does the Market Value an Improvement in a Product Attribute? — Marketing Science 2002
• The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects — Journal of Marketing Research 2002
• Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations — Marketing Science 1999
• A Relationship between Market Share Elasticities and Brand Switching Probabilities — Journal of Marketing Research 1998
• Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement — Journal of Marketing Research 1997
• Multigroup Discriminant Analysis Using Linear Programming — Operations Research 1997
• Integrated Product Design for Marketability and Manufacturing — Journal of Marketing Research 1997
• Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces — Management Science 1996
• Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model — Management Science 1993
• Reflections on “A Simultaneous Approach to Market Segmentation and Market Structuring” — Journal of Marketing Research 1992
• Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments — Journal of Marketing Research 1992
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies — Management Science 1990
• Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice — Journal of Marketing 1990
• An Approach for Tracking Within-Segment Shifts in Market Shares — Journal of Marketing Research 1989
• Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches — Marketing Science 1989
• The Metric Quality of Ordered Categorical Data — Marketing Science 1989
• A Direct Aggregation Approach to Inferring Microparameters of the Koyck Advertising-Sales Relationship from Macro Data — Journal of Marketing Research 1988
• A Simultaneous Approach to Market Segmentation and Market Structuring — Journal of Marketing Research 1987
• The Multiregion Dynamic Capacity Expansion Problem: An Improved Heuristic — Management Science 1986
• Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models — Marketing Science 1986
• Salesforce Compensation Plans: An Agency Theoretic Perspective — Marketing Science 1985
• Evaluating the Statistical Significance of Models Developed by Stepwise Regression — Journal of Marketing Research 1983
• Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation — Journal of Marketing Research 1983
• Stratport: A Model for the Evaluation and Formulation of Business Portfolio Strategies — Management Science 1982
• Stratport: A Decision Support System for Strategic Planning — Journal of Marketing 1981
• The Multiregion Dynamic Capacity Expansion Problem, Part II — Operations Research 1981
• The Multiregion Dynamic Capacity Expansion Problem, Part I — Operations Research 1981
• Forecasting the Effectiveness of Work-Trip Gasoline Conservation Policies through Conjoint Analysis — Journal of Marketing 1981
• An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce — Management Science 1981
• Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models — Management Science 1979
• Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review — Journal of Marketing Research 1979
• Improved Method for Comparing Rank-Order Preferences of Two Groups of Consumers — Journal of Marketing Research 1979
• Conjoint Analysis in Consumer Research: Issues and Outlook — Journal of Consumer Research 1978
• Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies — Management Science 1977
• An Alternate Interpretation of the Linear Learning Model of Brand Choice — Journal of Consumer Research 1976
• A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities — Operations Research 1976
• Decomposition of a Multi-Period Media Scheduling Model in Terms of Single Period Equivalents — Management Science 1976
• …. Computer Abstracts — Journal of Marketing Research 1975
• A General Procedure for Estimating Consumer Preference Distributions — Journal of Marketing Research 1975
• A Consumer-Based Methodology for the Identification of New Product Ideas — Management Science 1974
• A Transshipment Model for Cash Management Decisions — Management Science 1974
• An Algorithm for Assigning Uses to Sources in a Special Class of Transportation Problems — Operations Research 1973
• Erratum—A Note on Sharpe's Algorithm for Minimizing the Sum of Absolute Deviations in a Simple Regression Problem — Management Science 1973
• Alternate Formulations for Static Multi-Attribute Assignment Models — Management Science 1973
• A Note on Sharpe's Algorithm for Minimizing the Sum of Absolute Deviations in a Simple Regression Problem — Management Science 1972
• Allocating Resources between Research and Development: A Macro Analysis — Management Science 1972
• Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures — Journal of Marketing Research
• A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility — Journal of Marketing Research