Valentyna Melnyk

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4963-4584

UNSW Sydney

Publications

• Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags — Journal of Marketing 2024
• 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis — Journal of the Academy of Marketing Science 2022
• The Influence of Social Norms on Consumer Behavior: A Meta-Analysis — Journal of Marketing 2022
• The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries — Journal of Marketing 2012
• Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers — Journal of Marketing 2009