Vicki Morwitz

47 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7983-9604

Columbia Business School, Columbia University, New York, New York, USA

Publications

• Exploitation in the marketplace: A consumer behavior perspective — Journal of Consumer Psychology 2026
• Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers — Journal of Consumer Research 2025
• Comments on “AI and the advent of the cyborg behavioral scientist” — Journal of Consumer Psychology 2025
• Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments — Journal of Consumer Psychology 2024
• How using a paper versus mobile calendar influences everyday planning and plan fulfillment — Journal of Consumer Psychology 2023
• The Role of Gender in Pay-What-You-Want Contexts — Journal of Marketing Research 2021
• Consumer Reactions to Drip Pricing — Marketing Science 2020
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research — Journal of Marketing 2020
• “There Ain’t No Such Thing as a Free Lunch”: Consumers’ Reactions to Pseudo-Free Offers — Journal of Marketing Research 2018
• Making Sense from (Apparent) Senselessness: The JCR Lens — Journal of Consumer Research 2017
• The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing† — Journal of Consumer Psychology 2016
• Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries — Organizational Behavior and Human Decision Processes 2016
• Tutorials in Consumer Research — Journal of Consumer Research 2016
• Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications — Journal of Marketing Research 2015
• The Evolution of JCR: A View through the Eyes of Its Editors — Journal of Consumer Research 2015
• JCR Updates: A Note from the Editors — Journal of Consumer Research 2015
• From the Editors-Elect: Meaningful Consumer Research — Journal of Consumer Research 2014
• Insights from the animal kingdom — Journal of Consumer Psychology 2014
• Retailer Pricing Strategy and Consumer Choice under Price Uncertainty — Journal of Consumer Research 2014
• Malleable conjoint partworths: How the breadth of response scales alters price sensitivity† — Journal of Consumer Psychology 2013
• Does time fly when you're counting down? The effect of counting direction on subjective time judgment — Journal of Consumer Psychology 2013
• Managerial decision making in customer management: adaptive, fast and frugal? — Journal of the Academy of Marketing Science 2013
• Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer — Journal of Consumer Research 2012
• Knowledge creation in consumer research: Multiple routes, multiple criteria — Journal of Consumer Psychology 2012
• Spatial categorization and time perception: Why does it take less time to get home? — Journal of Consumer Psychology 2011
• When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms — Journal of Consumer Research 2011
• Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions — Journal of Marketing Research 2010
• The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences — Journal of Marketing Research 2009
• Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates — Journal of Consumer Research 2008
• The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences — Journal of Consumer Research 2006
• Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research — Journal of Marketing 2005
• Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition — Journal of Consumer Research 2005
• Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective — Journal of Consumer Research 2005
• The Short- and Long-Term Effects of Measuring Intent to Repurchase — Journal of Consumer Research 2004
• The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? — Journal of Consumer Psychology 2004
• The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement — Journal of Consumer Research 2002
• Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts — Journal of Consumer Research 2001
• The Stochastic Modeling of Purchase Intentions and Behavior — Management Science 1998
• Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models — Management Science 1998
• Divide and Prosper: Consumers’ Reactions to Partitioned Prices — Journal of Marketing Research 1998
• Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment — Journal of Consumer Psychology 1998
• The Effect of Measuring Intent on Brand-Level Purchase Behavior — Journal of Consumer Research 1996
• It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research — Journal of Consumer Psychology 1996
• Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior — Journal of Consumer Research 1996
• Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference — Journal of Consumer Psychology 1995
• Does Measuring Intent Change Behavior? — Journal of Consumer Research 1993
• Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy? — Journal of Marketing Research 1992