Victor D. Mejía

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0420-6770

Univ. Grenoble Alpes, Grenoble INP, CERAG, Grenoble, France

Publications

• Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety — Journal of the Academy of Marketing Science 2025
• The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods — Journal of the Academy of Marketing Science 2021