Vinod Venkatraman

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8705-2916

Department of Marketing, Fox School of Business, Temple University, Philadelphia, PA, U.S.A.

Publications

• Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference — Management Information Systems Quarterly 2025 (name-matched, not ORCID-linked)
• Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics — Journal of Marketing Research 2024
• Relative Effectiveness of Print and Digital Advertising: A Memory Perspective — Journal of Marketing Research 2021
• Consumer Neuroscience: Applications, Challenges, and Possible Solutions — Journal of Marketing Research 2015
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling — Journal of Marketing Research 2015
• An overall probability of winning heuristic for complex risky decisions: Choice and eye fixation evidence — Organizational Behavior and Human Decision Processes 2014
• New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences — Journal of Consumer Psychology 2012