W. T. Tucker

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4017-860X

The University of Texas

Publications

• Book Review: Marketplace Behavior— Its Meaning for Management — Journal of Marketing 1979
• Future Directions in Marketing Theory — Journal of Marketing 1974 (name-matched, not ORCID-linked)
• A behavioral ethic for organizations — Human Resource Management 1972
• A Multivariate Analysis of Personality and Product Use — Journal of Marketing Research 1971
• The Development of Brand Loyalty — Journal of Marketing Research 1964
• How Much of the Corporate Image is Stereotype? — Journal of Marketing 1961