Wagner Kamakura
37 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-0364-0356
Jesse H. Jones Graduate School of Management, Rice University
Publications
- A Topical History of JMR — Journal of Marketing Research 2014
- Reflections on My Editorship of JMR and Beyond — Journal of Marketing Research 2014
- Quantitative Trendspotting — Journal of Marketing Research 2012
- How Economic Contractions and Expansions Affect Expenditure Patterns — Journal of Consumer Research 2012
- A dynamic perspective to the internationalization of small-medium enterprises — Journal of the Academy of Marketing Science 2012
- Measuring Contagion in the Diffusion of Consumer Packaged Goods — Journal of Marketing Research 2011
- Evaluation of subsidiary marketing performance: combining process and outcome performance metrics — Journal of the Academy of Marketing Science 2009
- Where did all that Money Go? Understanding how Consumers Allocate their Consumption Budget — Journal of Marketing 2008
- Estimating Promotion Response When Competitive Promotions Are Unobservable — Journal of Marketing Research 2007
- Size and Share of Customer Wallet — Journal of Marketing 2007
- Household Life Cycles and Lifestyles in the United States — Journal of Marketing Research 2006
- Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models — Journal of Marketing Research 2006
- Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation — Journal of Marketing 2004
- Identifying Innovators for the Cross-Selling of New Products — Management Science 2004
- A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music — Management Science 2003
- Assessing the Service-Profit Chain — Marketing Science 2002
- From the Editor — Journal of Marketing Research 2001
- Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics — Journal of Marketing Research 2001
- Factor Analysis and Missing Data — Journal of Marketing Research 2000
- Response Latencies in the Analysis of Conjoint Choice Experiments — Journal of Marketing Research 2000
- Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research — Journal of Consumer Research 2000
- Statistical Data Fusion for Cross-Tabulation — Journal of Marketing Research 1997
- Modeling Preference and Structural Heterogeneity in Consumer Choice — Marketing Science 1996
- The Economic Worth of Celebrity Endorsers: An Event Study Analysis — Journal of Marketing 1995
- Life-Style Segmentation with Tailored Interviewing — Journal of Marketing Research 1995
- Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models — Journal of Marketing Research 1995
- Understanding Brand Competition Using Micro and Macro Scanner Data — Journal of Marketing Research 1994
- Value-System Segmentation: Exploring the Meaning of LOV — Journal of Consumer Research 1992
- Value Segmentation: A Model for the Measurement of Values and Value Systems — Journal of Consumer Research 1991
- Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews — Journal of Marketing Research 1989
- A Probabilistic Choice Model for Market Segmentation and Elasticity Structure — Journal of Marketing Research 1989
- A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments — Journal of Marketing Research 1988
- Measuring Market Efficiency and Welfare Loss — Journal of Consumer Research 1988
- Note—A Note on “The Use of Categorical Variables in Data Envelopment Analysis” — Management Science 1988
- An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences — Marketing Science 1986
- Predicting Choice Shares under Conditions of Brand Interdependence — Journal of Marketing Research 1984
- Book Review: Structural Analysis of Discrete Data with Econometric Applications — Journal of Marketing Research 1982