Walker, Bruce J.

5 catalog papers. Name-matched publications do not establish a verified researcher identity.

Arizona State University

Publications

• The channels manager: Now, soon or never? — Journal of the Academy of Marketing Science 1985
• Advertising Trends and the Small Retailer* — Entrepreneurship Theory and Practice 1980
• Advance Correspondence and Error in Mail Surveys — Journal of Marketing Research 1977
• Book Review: Franchising: Its Nature, Scope, Advantages, and Development — Journal of Marketing 1975
• The Internationalization of U.S. Franchise Systems: Progress and Procedures — Journal of Marketing 1973