Walter Herzog

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0009-2898-1991

Publications

• Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making — Journal of Marketing Research 2021
• Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences — Journal of Marketing Research 2015
• Brand-Specific Leadership: Turning Employees into Brand Champions — Journal of Marketing 2009