Wendy Moe

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0004-5999-6591

University of Maryland, College Park

Publications

• What Holds Attention? Linguistic Drivers of Engagement — Journal of Marketing 2023
• Measuring Brand Favorability Using Large-Scale Social Media Data — Information Systems Research 2021
• Uniting the Tribes: Using Text for Marketing Insight — Journal of Marketing 2020
• Binge Watching and Advertising — Journal of Marketing 2016
• Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice — Journal of Marketing Research 2014
• Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories — Marketing Science 2013
• Online Product Opinions: Incidence, Evaluation, and Evolution — Marketing Science 2012
• The Value of Social Dynamics in Online Product Ratings Forums — Journal of Marketing Research 2011
• Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search — Journal of Marketing 2009
• An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data — Journal of Marketing Research 2006
• Dynamic Conversion Behavior at E-Commerce Sites — Management Science 2004
• On the Depth and Dynamics of Online Search Behavior — Management Science 2004
• Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream — Journal of Consumer Psychology 2003
• Erratum to “Using Advance Purchase Orders to Forecast New Product Sales” — Marketing Science 2003
• Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales — Marketing Science 2002
• Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales — Journal of Marketing Research 2001