Wesley R. Hartmann

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0211-2386

Publications

• Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments — Journal of Marketing Research 2026
• Preference Externality Estimators: A Comparison of Border Approaches and IVs — Management Science 2024
• Information vs. Automation and Implications for Dynamic Pricing — Management Science 2020
• Super Bowl Ads — Marketing Science 2018
• Internet versus Television Advertising: A Brand-Building Comparison — Journal of Marketing Research 2014
• Advertising Effects in Presidential Elections — Marketing Science 2013
• Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design — Marketing Science 2011
• Demand Estimation with Social Interactions and the Implications for Targeted Marketing — Marketing Science 2010
• Retail Competition and the Dynamics of Demand for Tied Goods — Marketing Science 2010
• Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters — Marketing Science 2009
• Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment — Marketing Science 2006