William B. Dodds

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2729-4702

Boston College

Publications

• Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations — Journal of Marketing Research 1991
• A research program for establishing the validity of the price-quality relationship — Journal of the Academy of Marketing Science 1988