William Boulding

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0000-8808-6221

Fuqua School of Business, Duke University, Durham, North Carolina 27708

Publications

• Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts — Management Science 2017
• Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers — Marketing Science 2012
• General alliance experience, uncertainty, and marketing alliance governance mode choice — Journal of the Academy of Marketing Science 2010
• Optimal Market Intelligence Strategy When Management Attention Is Scarce — Management Science 2009
• Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? — Management Science 2009
• Disentangling Pioneering Cost Advantages and Disadvantages — Marketing Science 2008
• Stuck in the Past: Why Managers Persist with New Product Failures — Journal of Marketing 2006
• The Periodicity of Pricing — Journal of Marketing Research 2006
• A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go — Journal of Marketing 2005
• Sustainable Pioneering Advantage? Profit Implications of Market Entry Order — Marketing Science 2003
• The Quality Double Whammy — Marketing Science 1999
• Pulling the Plug to Stop the New Product Drain — Journal of Marketing Research 1997
• The Price of Safety — Journal of Consumer Research 1996
• Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? — Journal of Marketing Research 1994 (name-matched, not ORCID-linked)
• A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions — Journal of Marketing Research 1993 (name-matched, not ORCID-linked)
• A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? — Journal of Consumer Research 1993 (name-matched, not ORCID-linked)
• A Look on the Cost Side: Market Share and the Competitive Environment — Marketing Science 1993
• Pioneering and Market Share: Is Entry Time Endogenous and does it Matter? — Journal of Marketing Research 1991 (name-matched, not ORCID-linked)
• Environment, Market Share, and Market Power — Management Science 1990 (name-matched, not ORCID-linked)
• Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?” — Marketing Science 1990
• Note—Conjoint Reliability Measures — Marketing Science 1989
• Conjoint Analysis Reliability: Empirical Findings — Marketing Science 1988