William D. Perreault, Jr.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment — Journal of Consumer Research 1983
• Sources of Job Related Ambiguity and Their Consequences Upon Salespersons' Job Satisfaction and Performance — Management Science 1981
• Classification for Market Segmentation: An Improved Linear Model for Solving Problems of Arbitrary Origin — Management Science 1977
• A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates — Journal of Consumer Research 1975