William K. Darley

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7918-3422

College of Business Administration, Marketing & International Business, University of Toledo, 2801 Bancroft, Toledo, Ohio 43606-3390

Publications

• Modeling the Determinants and Effects of Creativity in Advertising — Marketing Science 2007
• An assessment of country of origin effects under alternative presentation formats — Journal of the Academy of Marketing Science 1994
• Assessing Demand Artifacts in Consumer Research: An Alternative Perspective — Journal of Consumer Research 1993
• Advertising Claim Objectivity: Antecedents and Effects — Journal of Marketing 1993