William M. Pride Ph.D.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Texas A & M University, Kingsville, USA

Publications

• Personal and nonpersonal incentives in mail surveys: Immediate versus delayed inducements — Journal of the Academy of Marketing Science 1984
• Do disclosure attempts influence claim believability and perceived advertiser credibility? — Journal of the Academy of Marketing Science 1984
• Should the competing brand be illustrated in a comparative advertisement? — Journal of the Academy of Marketing Science 1978
• Marketing decision-making through computer cartography — Journal of the Academy of Marketing Science 1977