William O. Bearden
42 catalog papers. Name-matched publications do not establish a verified researcher identity.
Moore School of Business, University of South Carolina, Columbia, SC, 29208, USA
Publications
- The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction — Journal of Consumer Research 2014
- Procedural and Distributive Fairness: Determinants of Overall Price Fairness — Journal of Business Ethics 2014
- Keeping it all without being buried alive: Understanding product retention tendency† — Journal of Consumer Psychology 2012
- How low spending control harms consumers — Journal of the Academy of Marketing Science 2012
- Consumer spending self-control effectiveness and outcome elaboration prompts — Journal of the Academy of Marketing Science 2012
- Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors — Journal of the Academy of Marketing Science 2011
- Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting — Journal of Consumer Research 2010
- An Assessment of Chronic Regulatory Focus Measures — Journal of Marketing Research 2010
- Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings — Journal of Consumer Research 2009
- Ethical Values and Long-term Orientation — Journal of Business Ethics 2007
- Dynamic Pricing and Consumer Fairness Perceptions — Journal of Consumer Research 2006
- A measure of long-term orientation: Development and validation — Journal of the Academy of Marketing Science 2006
- Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance — Journal of Marketing 2005
- The effects of price on brand extension evaluations: The moderating role of extension similarity — Journal of the Academy of Marketing Science 2002
- Consumers' Need for Uniqueness: Scale Development and Validation — Journal of Consumer Research 2001
- Consumer Self-Confidence: Refinements in Conceptualization and Measurement — Journal of Consumer Research 2001
- Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations — Journal of Marketing 2001
- Transaction utility effects when quality is uncertain — Journal of the Academy of Marketing Science 1997
- Consumer Innovativeness and the Adoption Process — Journal of Consumer Psychology 1994
- A comparative analysis of two models of behavioral intention — Journal of the Academy of Marketing Science 1992
- An Attributional Analysis of Resistance to Group Pressure regarding Illicit Drug and Alcohol Consumption — Journal of Consumer Research 1992
- Resistance to technological innovations: An examination of the role of self-efficacy and performance satisfaction — Journal of the Academy of Marketing Science 1991
- Perceived conduct and professional ethics among marketing faculty — Journal of the Academy of Marketing Science 1990
- Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity — Journal of Consumer Research 1990
- Measurement of Consumer Susceptibility to Interpersonal Influence — Journal of Consumer Research 1989
- Contextual Influences on Perceptions of Merchant-Supplied Reference Prices — Journal of Consumer Research 1989
- The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search — Journal of Consumer Research 1988
- An Investigation of Individual Responses to Tensile Price Claims — Journal of Consumer Research 1988
- Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models — Journal of Marketing Research 1986
- Measurement and Structure of Kelley's Covariance Theory — Journal of Consumer Research 1986
- Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt — Journal of Consumer Research 1985
- Use of Labeling and Assertions of Dependency in Appeals for Consumer Support — Journal of Consumer Research 1985
- Selected Determinants of Consumer Satisfaction and Complaint Reports — Journal of Marketing Research 1983
- Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions — Journal of Consumer Research 1982
- The Use of Extrinsic Cues to Facilitate Product Adoption — Journal of Marketing Research 1982
- Reference Group Influence on Product and Brand Purchase Decisions — Journal of Consumer Research 1982
- Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models — Journal of Marketing Research 1982
- Attentive Audience Delivery of TV Advertising Schedules — Journal of Marketing Research 1981
- Determinants of Physician and Pharmacist Support of Generic Drugs — Journal of Consumer Research 1980
- The Effect of Managerial Attitudes on Alternative Exporting Methods — Journal of International Business Studies 1979
- Lessons Learned from the Broadcast Cigarette Advertising Ban — Journal of Marketing 1979
- Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials — Journal of Consumer Research 1979