William Rand

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8294-1757

Poole College of Management, North Carolina State University

Publications

• How Firms Can Steer Social Media Conversations — Journal of Marketing Research 2025
• Real-Time Brand Reputation Tracking Using Social Media — Journal of Marketing 2021
• Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers — Information Systems Research 2020
• Simulating Macro-Level Effects from Micro-Level Observations — Management Science 2018
• Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application — Journal of Marketing Research 2017
• Brand Buzz in the Echoverse — Journal of Marketing 2016
• Evaluating information diffusion speed and its determinants in social media networks during humanitarian crises — Journal of Operations Management 2016
• Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors — Journal of Marketing Research 2013
• Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks — Management Science 2013
• Clustering Social Media Users Using Categorical-Valued Functional Data Analysis — Journal of the American Statistical Association