William T. Ross

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3357-3767

School of Business, University of Connecticut

Publications

• Individual Differences in Brand Schematicity — Journal of Marketing Research 2012
• How and when Alphanumeric Brand Names Affect Consumer Preferences — Journal of Marketing Research 2010
• How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability — Journal of Consumer Research 2009
• Buyer Monitoring: A Means to Insure Personalized Service — Journal of Marketing Research 2009
• Compound Relationships between Firms — Journal of Marketing 2007
• The Role of Issue Valence and Issue Capability in Determining Effort Investment — Journal of Marketing Research 2002
• Social Contracts and Marketing Ethics — Journal of Marketing 1999
• The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking, — Organizational Behavior and Human Decision Processes 1998
• The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions — Journal of Marketing 1998
• Interpreting Interactions: Raw Means or Residual Means? — Journal of Consumer Research 1993
• Making Inferences about Missing Information: The Effects of Existing Information — Journal of Consumer Research 1992
• Performance against Quota and the Call Selection Decision — Journal of Marketing Research 1991
• Note—A Re-Examination of the Results of Hogarth and Makridakis' “The Value of Decision Making in a Complex Environment: An Experimental Approach” — Management Science 1987