Woo Jin Choi

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1577-5533

University of Seoul

Publications

• Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference — Journal of Consumer Psychology 2020
• Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes — Journal of Marketing 2013