Woochoel Shin

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9751-2851

Warrington College of Business, University of Florida, Gainesville, Florida 32611

Publications

• Content Provision on UGC Platforms — Management Science 2026
• A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency — Management Science 2023
• Disclosure in Incentivized Reviews: Does It Protect Consumers? — Management Science 2023
• Media Platforms’ Content Provision Strategies and Sources of Profits — Marketing Science 2021
• The Fateful First Consumer Review — Marketing Science 2021
• Multitier Store Brands and Channel Profits — Journal of Marketing Research 2015
• Keyword Search Advertising and Limited Budgets — Marketing Science 2015
• Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis — Management Science 2015
• The Company That You Keep: When to Buy a Competitor's Keyword — Marketing Science 2014
• Competing for Low-End Markets — Marketing Science 2011