Wooyong Jo

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9789-3113

Purdue University West Lafayette

Publications

• In the Company of Strangers: Social Influence from Anonymous Peers in Online Game Settings — Journal of Consumer Research 2025
• The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige — Journal of Marketing Research 2025
• Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry — Production and Operations Management 2024
• Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending — Marketing Science 2020