Wortzel, Lawrence H.

6 catalog papers. Name-matched publications do not establish a verified researcher identity.

Boston University

Publications

• Distributor Power versus Manufacturer Power: The Customer Role — Journal of Marketing 1988
• New Life-Style Determinants of Women's Food Shopping Behavior — Journal of Marketing 1979
• Women's Role Portrayal Preferences in Advertisements: An Empirical Study — Journal of Marketing 1974
• Finding the Research Generalist: The Solution may not be Black or White but it Isn't Green Either — Journal of Marketing Research 1969
• Doctor's Choice: The Physician and his Sources of Information about Drugs — Journal of Marketing Research 1966
• The Marketing Dilemma of Negroes — Journal of Marketing 1965