Xiaojing Yang

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9337-907X

Darla Moore School of Business, University of South Carolina, Columbia, South Carolina, USA

Publications

• Alleviating hedonic adaptation in repeat consumption with creative thinking — Journal of Consumer Psychology 2025
• From Functional Efficiency to Temporal Efficiency: Multifunctional Products Increase Consumer Impatience — Journal of Consumer Psychology 2022
• The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets — Journal of Marketing 2022
• “We” are Different: Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences — Journal of Consumer Psychology 2020
• When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem — Journal of Marketing 2020
• A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets — Journal of Consumer Research 2019
• The effects of creativity on advertising wear-in and wear-out — Journal of the Academy of Marketing Science 2016
• Stylistic properties and regulatory fit: Examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's visual perspective — Journal of Consumer Psychology 2015
• It's Not Whether you Win or Lose, It's how you Play the Game? the Role of Process and Outcome in Experience Consumption — Journal of Marketing Research 2012
• The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set — Journal of Consumer Research 2011
• Understanding the impact of self-concept on the stylistic properties of images† — Journal of Consumer Psychology 2010
• Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity — Marketing Science 2009
• Modeling the Determinants and Effects of Creativity in Advertising — Marketing Science 2007