XIAOYAN DENG

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5696-9951

The Ohio State University

Publications

• Fast Fashion Consumption Signals Low Self-Control — Journal of Consumer Research 2026
• When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem — Journal of Marketing 2020
• The “Buzz” Behind the Buzz Matters: Energetic and Tense Arousal as Separate Motivations for Word of Mouth — Journal of Consumer Psychology 2020
• The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective — Journal of Consumer Research 2017
• A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice — Journal of Marketing Research 2016
• Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level — Journal of Consumer Research 2014
• When Do Transparent Packages Increase (or Decrease) Food Consumption? — Journal of Marketing 2013
• Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships — Journal of Consumer Psychology 2010
• Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation — Journal of Marketing Research 2009
• A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions — Journal of Consumer Psychology 2007