Xing-Yu (Marcos) Chu

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2213-6465

School of Business, Nanjing University, Nanjing, China

Publications

• Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions — Journal of the Academy of Marketing Science 2024
• Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation — Journal of Marketing 2021
• The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence — Journal of the Academy of Marketing Science 2020 (name-matched, not ORCID-linked)