Xingbo Li

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0518-369X

Publications

• The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons — Journal of Consumer Psychology 2021
• Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity — Journal of Consumer Research 2011