Xueni (Shirley) Li

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0040-2208

Publications

• Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers — Journal of Consumer Research 2019
• Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters — Journal of Consumer Research 2019