Yael Steinhart

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6814-0753

Professor of Marketing at the Coller School of Management, Tel Aviv University , Ramat Aviv, 6997501, Israel

Publications

• Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming — Journal of Consumer Psychology 2021
• The Small Predicts Large Effect in Crowdfunding — Journal of Consumer Research 2020
• Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness — Journal of Consumer Research 2018
• Positively useless: irrelevant negative information enhances positive impressions† — Journal of Consumer Psychology 2017
• Saying no to the glow: When consumers avoid arrogant brands — Journal of Consumer Psychology 2016
• “Share and scare”: Solving the communication dilemma of early adopters with a high need for uniqueness — Journal of Consumer Psychology 2015
• Need for Cognitive Closure, Risk Aversion, Uncertainty Changes, and Their Effects on Investment Decisions — Journal of Marketing Research 2015
• Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior — Journal of Consumer Research 2014
• Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity — Journal of Consumer Psychology 2014
• Warnings of Adverse Side Effects Can Backfire Over Time — Psychological Science 2013
• The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance — Journal of Consumer Psychology 2011
• The Effect of Online Cart Composition on Cart Abandonment — Journal of Consumer Research