Yajin Wang

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3712-8713

China Europe International Business School

Publications

• Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products — Journal of Marketing 2024
• The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men — Journal of Consumer Research 2023
• Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal — Journal of Marketing 2023
• L’Art Pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods — Journal of Consumer Research 2023
• Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology — Journal of Consumer Psychology 2022
• Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries — Journal of Consumer Research 2021
• The divergent impact of reward magnitude on goal eagerness and effort investment — Organizational Behavior and Human Decision Processes 2021
• Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior — Journal of Consumer Psychology 2019
• Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users — Journal of Marketing Research 2019
• Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women — Journal of Consumer Research 2014
• Rituals Enhance Consumption — Psychological Science 2013