Yakov Bart

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4094-9873

Northeastern University, USA

Publications

• Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value — Journal of Marketing Research 2026 (name-matched, not ORCID-linked)
• Measuring Heterogeneity in TV Advertising Elasticities: Evidence from 135 Retail and Restaurant Brands — Journal of Marketing Research 2026
• How consumer digital signals are reshaping the customer journey — Journal of the Academy of Marketing Science 2022
• Dynamic Resource Allocation on Multi-Category Two-Sided Platforms — Management Science 2021
• Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky — Organizational Behavior and Human Decision Processes 2019
• Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes — Marketing Science 2018
• Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon — Management Science 2018
• Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns — Marketing Science 2017
• Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions — Journal of Marketing Research 2014
• Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study — Journal of Marketing 2005