Zhiyong Yang

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8140-0062

Department of Marketing, Farmer School of Business, Miami University, Farmer Hall Room 3057A 800 E. High St, Oxford, OH, 45056, USA

Publications

• Stay or leave? How corporate responses to economic sanctions shape consumer reactions — Journal of the Academy of Marketing Science 2025
• The Effect of Abusive Supervision on Employee Job Performance: The Moderating Role of Employment Contract Type — Journal of Business Ethics 2025
• Passing the Torch: How Parental Privacy Concerns Affect Adolescent Self-Disclosure on Social Networking Sites — Management Information Systems Quarterly 2023
• Misperception of Multiple Risks in Medical Decision-Making — Journal of Consumer Research 2023
• How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness — Journal of Marketing Research 2022
• When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias — Organizational Behavior and Human Decision Processes 2020
• How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance — Journal of Marketing 2019
• Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives — Journal of Marketing 2014
• The Dual Role of Power in Resisting Social Influence — Journal of Consumer Research 2013
• Same Coin, Different Sides: Differential Impact of Social Learning on Two Facets of Music Piracy — Journal of Management Information Systems 2011
• Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications — Journal of the Academy of Marketing Science 2010
• How culture matters in children’s purchase influence: a multi-level investigation — Journal of the Academy of Marketing Science 2007