Yangjie Gu

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7604-2878

Publications

• Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction — Journal of Consumer Research 2018
• When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation — Journal of Consumer Research 2017
• Turning the Page: The Impact of Choice Closure on Satisfaction — Journal of Consumer Research 2013
• Specification Seeking: How Product Specifications Influence Consumer Preference — Journal of Consumer Research 2009