Yanhui Zhao

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9195-216X

College of Business Administration, University of Nebraska at Omaha, 6708 Pine Street, Omaha, NE, 68182, USA

Publications

• The Intellectual Structure of Sales Ethics Research: A Multi-method Bibliometric Analysis — Journal of Business Ethics 2024
• Self-oriented competitiveness in salespeople: sales management implications — Journal of the Academy of Marketing Science 2021
• Brand relevance and the effects of product proliferation across product categories — Journal of the Academy of Marketing Science 2020
• Identity change vs. strategy change: the effects of rebranding announcements on stock returns — Journal of the Academy of Marketing Science 2018