Yanliu Huang

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5914-8622

Publications

• The Effect of Pursuing Self-Regulatory Goals on Variety Seeking — Journal of Consumer Research 2024
• How using a paper versus mobile calendar influences everyday planning and plan fulfillment — Journal of Consumer Psychology 2023
• “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice — Journal of Consumer Research 2018
• The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect — Journal of Marketing 2014
• The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies — Journal of Marketing 2013
• Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking — Journal of Marketing Research 2013
• The roles of planning, learning, and mental models in repeated dynamic decision making — Organizational Behavior and Human Decision Processes 2013
• Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising — Journal of Consumer Research 2008