Yanping Tu

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6239-0783

Hong Kong Polytechnic University

Publications

• I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring — Journal of Marketing Research 2023
• Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand — Production and Operations Management 2021
• The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice — Journal of Consumer Research 2016
• The Categorization of Time and Its Impact on Task Initiation — Journal of Consumer Research 2014