Yashar Atefi

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8360-0623

University of Denver

Publications

• Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes — Journal of Marketing 2025
• “Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization — Journal of the Academy of Marketing Science 2024
• The future of buyer–seller interactions: a conceptual framework and research agenda — Journal of the Academy of Marketing Science 2022
• Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End — Journal of Marketing Research 2020
• Sales force leadership during strategy implementation: a social network perspective — Journal of the Academy of Marketing Science 2018
• Does Selective Sales Force Training Work? — Journal of Marketing Research 2018