Ye Hu

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1213-8501

University of Houston

Publications

• Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles — Journal of Marketing 2025
• Responses to rival exit: Product variety, market expansion, and preexisting market structure — Strategic Management Journal 2019
• Leveraging Trends in Online Searches for Product Features in Market Response Modeling — Journal of Marketing 2015
• Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data — Journal of Marketing Research 2014
• Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing — Management Science 2011
• Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective — Journal of Marketing 2010
• Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis — Journal of Marketing Research 2004
• A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles — Journal of Marketing Research 2004