Yeosun Yoon

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8914-008X

Publications

• Effect of Regulatory Focus on Selective Information Processing — Journal of Consumer Research 2012
• Aligning benefits with payments: A test of the pattern alignment hypothesis† — Journal of Consumer Psychology 2008
• The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations — Journal of Consumer Psychology 2006
• Drawing inferences about others on the basis of corporate associations — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)