Yerong Zhang

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4994-9105

School of Business and Economics, Vrije Universiteit Amsterdam, De Boelelaan 1105, 1081, Amsterdam, HV, Netherlands

Publications

• One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing — Journal of the Academy of Marketing Science 2025