Yi Gao

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3924-6142

Rawls College of Business, Texas Tech University, Lubbock, Texas 79409

Publications

• Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms — Management Information Systems Quarterly 2025 (name-matched, not ORCID-linked)
• Clocking in or Not? Optimal Design of a Novel Gamified Business Model in Online Learning — Information Systems Research 2025
• More Can Be Less: The Economics of Answer Viewing on Paid Q&A Platforms — Information Systems Research