Yi Qian

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9401-3384

UBC

Publications

• A Practical Guide to Endogeneity Correction Using Copulas — Journal of Marketing 2026
• Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach — Journal of Marketing Research 2025
• Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models — Journal of Marketing Research 2024
• Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis — Journal of Business Ethics 2022
• Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples — Marketing Science 2022
• Untangling Searchable and Experiential Quality Responses to Counterfeits — Marketing Science 2015
• Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases — Management Science 2015
• Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches — Marketing Science 2014
• Counterfeiters: Foes or Friends? How Counterfeits Affect Sales by Product Quality Tier — Management Science 2014
• No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models — Marketing Science 2011
• Impacts of Entry by Counterfeiters — The Quarterly Journal of Economics 2008